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Güd Signs Carly Rae Jepsen As Spokesperson

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By: TOM BRANNA

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Carly Rae Jepsen is feeling “güd.” Güd, Burt’s Bees’ natural personal care brand aimed at Millennials, has named multi-platinum, Grammy nominated singer/songwriter Carly Rae Jepsen as its first spokeswoman. A print ad will appear in May issues of leading fashion, beauty and lifestyle publications such as Glamour, Allure and Cosmopolitan. The Burt’s Bees’ brand said the singer was an obvious choice. Her high energy, sing-along sound which is self-described as “flower-child pop,” maki...

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